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Normal view MARC view ISBD view

Marketing /

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman - 4th ed. , international ed. - New York, N.Y. : Macmillan Pub. Co., 1990 - 780 p. : ill.

Includes bibliographical references

ISBN: 0029462142

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / E926M 1990

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