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Marketing /

Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 12th ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2001 - 674 p. : col. ill. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0073660310

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / E893M 2001

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