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The brandmindset /

Knapp, Duane E.

The brandmindset / Duane E. Knapp - New York, N.Y. : McGraw-Hill, c2000 - 277 p. : ill.

Includes bibliographical references and index

ISBN: 007134795X

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Product management

LC Class. No.: HD 69 .B7 / K526B

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