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Normal view MARC view ISBD view

Marketing strategy : customers and competition

Schnaars, Steven P.

Marketing strategy : customers and competition - 2nd rev. and updated ed. - New York, N.Y. : Free Press, 1998 - 216 p.

Subjects--Topical Terms:
MARKETING--MANAGEMENT
STRATEGIC PLANNING
COMPETITION

LC Class. No.: HF5415.13 / S362M 1998

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