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Normal view MARC view ISBD view

Strategic brand communication campaigns.

Schultz, Don E.

Strategic brand communication campaigns. - 5th ed. - Lincolnwood, Ill. : NTC Business, 1999. - 378 p.

ISBN: 0844229520

Subjects--Topical Terms:
ADVERTISING CAMPAIGNS

LC Class. No.: HF5823 / S384S 1999

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