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Normal view MARC view ISBD view

Marketing management : analysis, planning, and control /

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler - Englewood Cliffs, N.J. : Prentice-Hall, c1967 - 628 p. : ill.

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / K674M

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