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Normal view MARC view ISBD view

Marketing management : analysis, planning, and control

Kotler, Philip.

Marketing management : analysis, planning, and control - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1972 - 885 p.

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / K674M 1972

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