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Marketing planning & strategy : casebook

Jain, Subhash C.

Marketing planning & strategy : casebook - 6th ed. - Australia : South-Western College, 2001 - 363 p.

ISBN: 0324062621

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF5415.13 / J346M 2001

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