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Advertising principles : choice, challenge, change /

Vanden Bergh, Bruce G.

Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz - Lincolnwood, Ill. : NTC Business, c1999 - 582 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 0844229903

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF5823 / V362A

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