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Normal view MARC view ISBD view

Consumer behavior and marketing action

Assael, Henry

Consumer behavior and marketing action - 5th ed. - Cincinnati, Ohio : South-Western College, 1995 - 749 p.

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MOTIVATIONAL RESEARCH (MARKETING)

LC Class. No.: HF5415.32 / A872C 1995

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