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Normal view MARC view ISBD view

Marketing research : an applied approach

Kinnear, Thomas C. 1943-

Marketing research : an applied approach - 4th ed. - New York, N.Y. : McGraw-Hill, 1991 - 856 p.

Subjects--Topical Terms:
MARKETING RESEARCH
MARKETING--MANAGEMENT

LC Class. No.: HF5415.2 / K566M 1991

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