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Marketing management : analysis, planning implementation, and control

Kotler, Philip.

Marketing management : analysis, planning implementation, and control - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991 - 756 p.

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415.13 / K674M 1991

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