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Normal view MARC view ISBD view

How to use advertising to build strong brands

Jones, John Philip, ed.

How to use advertising to build strong brands - Thousand Oaks, Calif. : Sage, 1999 - 394

ISBN: 0761912436

Subjects--Topical Terms:
ADVERTISING--BRAND NAME PRODUCTS
BRAND NAME PRODUCTS

LC Class. No.: HF6161 .B4 / H687

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