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Marketing communications /

Pelsmacker, Patrick de

Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh - Harlow : Financial Times Prentice Hall, 2001 - 509 p. : col. ill.

Includes bibliographical references and index

ISBN: 0273638718

Subjects--Topical Terms:
COMMUNICATION IN MARKETING--EUROPE
ADVERTISING

LC Class. No.: HF5415.123 / P447M

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