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Communication theories : origins, methods, and uses in the mass media /

Severin, Werner J.

Communication theories : origins, methods, and uses in the mass media / Werner J. Sverin, James W. Tankard, Jr. - 5th ed. - New York, N.Y. : Longman, c2001 - 411 p. : ill.

Includes bibliographical references and index

ISBN: 0801333350

Subjects--Topical Terms:
MASS MEDIA
COMMUNICATION

LC Class. No.: P90 / S483C 2001

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Communication theories : origins, methods, and uses in the mass media /

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