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Normal view MARC view ISBD view

Marketing strategy : planning and implementation

Walker, Orville C., Jr.

Marketing strategy : planning and implementation - 2nd ed. , international ed. - Chicago, Ill. : Irwin, 1996 - 392 p.

ISBN: 0256206929

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / W344M 1996

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