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Normal view MARC view ISBD view

Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997 - 672 p. : ill. (some col.)

Includes bibliographical references and indexes

ISBN: 0133729885

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HF5415.32 / S343C 1997

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