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Brands in the balance : meeting the challenges to commercial indentity

Drawbaugh, Kevin

Brands in the balance : meeting the challenges to commercial indentity - London : Reuters, 2001 - 278

ISBN: 0273650351

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--CASE STUDIES

LC Class. No.: HD69 .B7 / D728B

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