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Creative marketing communications : a practical guide to planning, skills and techniques

Yadin, Daniel

Creative marketing communications : a practical guide to planning, skills and techniques - 3rd ed. - London : Kogan Page, 2001 - 343 p.

ISBN: 0749434589

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
PUBLIC RELATIONS
ADVERTISING
Advertising copy.

LC Class. No.: HF5415.123 / Y324C 2001

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Creative marketing communications : a practical guide to planning, skills and techniques

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