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Public relations campaign strategies : planning for implementation /

Kendall, Robert Leon

Public relations campaign strategies : planning for implementation / Robert Kendall - 2nd ed. - New York, N.Y. : HarperCollins College, c1996 - 564 p. : ill.

Includes bibliographical references and index

ISBN: 0673996921

Subjects--Topical Terms:
PUBLIC RELATIONS
PUBLIC RELATIONS--UNITED STATES

LC Class. No.: HM263 / K462P 1996

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Public relations campaign strategies : planning for implementation /

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