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Normal view MARC view ISBD view

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald

Advertising campaign strategy : a guide to marketing communication plans - 2nd ed. - Fort Worth, Tex. : Dryden Press, 2000 - 371 p.

ISBN: 003021114X

Subjects--Topical Terms:
ADVERTISING CAMPAIGNS
COMMUNICATION IN MARKETING
MARKETING RESEARCH

LC Class. No.: HF5837 / P373A 2000

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