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Normal view MARC view ISBD view

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd

Marketing aesthetics : the strategic management of brands, identity, and image - New York, N.Y. : Free Press, 1997 - 345

Subjects--Topical Terms:
CORPORATE IMAGE
BRAND NAME PRODUCTS

LC Class. No.: HD59.2 / S354M

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