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Normal view MARC view ISBD view

How to prepare a marketing plan : a guide to reaching the consumer market

Stapleton, John

How to prepare a marketing plan : a guide to reaching the consumer market - 5th ed. - Aldershot : Gower, 1998 - 332 p.

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
MARKETING--PLANNING

LC Class. No.: HF5415.13 / S726H 1998

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