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Normal view MARC view ISBD view

Relationship marketing for competitive advantage : winning and keeping customers

Payne, Adrian

Relationship marketing for competitive advantage : winning and keeping customers - Oxford : Butterworth-Heinemann, 1995 - 304

Subjects--Topical Terms:
CUSTOMER RELATIONS
RELATIONSHIP MARKETING
CONSUMER SATISFACTION
CUSTOMER SERVICE

LC Class. No.: HF5415.5 / R442

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