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Normal view MARC view ISBD view

New product development : managing and forecasting for strategic success

Thomas, Robert J.

New product development : managing and forecasting for strategic success - New York, N.Y. : Wiley, 1993 - 352

Subjects--Topical Terms:
NEW PRODUCTS--MANAGEMENT
NEW PRODUCTS--MARKETING--FORECASTING

LC Class. No.: HF5415.153 / T465N

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