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Introduction to advertising and promotion : an integrated marketing communications prespective

Belch, George Edward

Introduction to advertising and promotion : an integrated marketing communications prespective - 3rd ed. - Chicago, Ill. : Irwin, 1995 - 762 p.

Subjects--Topical Terms:
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING

LC Class. No.: HF5823 / B442I 1995

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Introduction to advertising and promotion : an integrated marketing communications prespective

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