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Data Collection and Privacy

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Normal view MARC view ISBD view

Building brands directly : creating business value from customer relationships

Pearson, Stewart

Building brands directly : creating business value from customer relationships - Hampshire : Macmillan Business, 1996 - 431

Subjects--Topical Terms:
DIRECT MARKETING
ADVERTISING, DIRECT MAIL
CUSTOMER RELATIONS
BRAND NAME PRODUCTS--MARKETING

LC Class. No.: HF5415.126 / P427B

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