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Business marketing management : a strategic view of industrial and organizational markets /

Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 6th ed. - Fort Worth, Tex. : Dryden Press, c1998 - 777 p. : ill.

Includes bibliographical references and indexes

ISBN: 0030206332

Subjects--Topical Terms:
MARKETING
INDUSTRIAL MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / H877B 1998

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Business marketing management : a strategic view of industrial and organizational markets /

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