APA
Hollander S. C., Germain R., . (1992). Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing. Lincolnwood, Ill: NTC Business.
Chicago
Hollander Stanley C, Germain Richard, . 1992. Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing. Lincolnwood, Ill: NTC Business.
Harvard
Hollander S. C., Germain R., . (1992). Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing. Lincolnwood, Ill: NTC Business.
MLA
Hollander Stanley C, Germain Richard, . Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing. Lincolnwood, Ill: NTC Business. 1992.