BU Library and Learning Space

Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing

Hollander, Stanley C.

Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing - Lincolnwood, Ill. : NTC Business, 1992 - 144


PEPSI
PEPSI--DISCOVERED
PEPSI--GERERATION

HF5415.127 / H644W

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