APA
Ogden J. R., . (1998). Developing a creative and innovative integrated marketing communications plan : a working model. Upper Saddle River, N.J: Prentice Hall.
Chicago
Ogden James R, . 1998. Developing a creative and innovative integrated marketing communications plan : a working model. Upper Saddle River, N.J: Prentice Hall.
Harvard
Ogden J. R., . (1998). Developing a creative and innovative integrated marketing communications plan : a working model. Upper Saddle River, N.J: Prentice Hall.
MLA
Ogden James R, . Developing a creative and innovative integrated marketing communications plan : a working model. Upper Saddle River, N.J: Prentice Hall. 1998.