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Normal view MARC view ISBD view

Classic failures in product marketing : marketing principles violations and how to avoid them

Hendon, Donald W.

Classic failures in product marketing : marketing principles violations and how to avoid them - Westport, Conn. : Quorum, 1989 - 205

Subjects--Topical Terms:
MARKETING--UNITED STATES
PRODUCTION MANAGEMENT--UNITED STATES

LC Class. No.: HF5415.15 / H462C

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