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Customer-focused marketing : actions for delivering greater internal and external customer satisfaction

Chaston, Ian

Customer-focused marketing : actions for delivering greater internal and external customer satisfaction - London : McGraw-Hill, 1993 - 222

Subjects--Topical Terms:
MARKETING--MANAGEMENT
CONSUMER SATISFACTION
CUSTOMER RELATIONS

LC Class. No.: HF5415.13 / C427C

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Customer-focused marketing : actions for delivering greater internal and external customer satisfaction

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