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Normal view MARC view ISBD view

Retail power plays : from trading to brand leadership : strategies for building retail brand value

Wileman, Andrew

Retail power plays : from trading to brand leadership : strategies for building retail brand value - Hampshire : Macmillan Business, 1997 - 280

Subjects--Topical Terms:
BRAND NAME PRODUCTS
RETAIL TRADE--MANAGEMENT

LC Class. No.: HD69 .B7 / W543R

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