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Brands, consumers, symbols, & research : Sidney J. Levy on marketing

Levy, Sidney J.

Brands, consumers, symbols, & research : Sidney J. Levy on marketing - Thousand Oaks, Calif. : Sage, 1999 - 590

ISBN: 0761916970

Subjects--Topical Terms:
MARKETING--UNITED STATES
ADVERTISING--UNITED STATES
CONSUMER BEHAVIOR--UNITED STATES

LC Class. No.: HF5415.1 / L489B

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