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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de 1943-

Global marketing and advertising : understanding cultural paradoxes - Thousand Oaks, Calif. : Sage, 1998 - 316

Subjects--Topical Terms:
TARGET MARKETING--CROSS-CULTURAL STUDIES
ADVERTISING--CROSS-CULTURAL STUDIES
CONSUMER BEHAVIOR--CROSS-CULTURAL STUDIES

LC Class. No.: HF5415.127 / M664G

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Global marketing and advertising : understanding cultural paradoxes

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