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Services marketing : Australia and New Zealand

Lovelock, Christopher H.

Services marketing : Australia and New Zealand - Sydney : Prentice Hall, 1998 - 570

Subjects--Topical Terms:
SERVICE INDUSTRIES--AUSTRALIA--MARKETING
SERVICE INDUSTRIES--NEW ZEALAND--MARKETING
CUSTOMER SERVICES--AUSTRALIA--MARKETING
CUSTOMER SERVICES--NEW ZEALAND--MARKETING

LC Class. No.: HF5415.122 / L683S

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Services marketing : Australia and New Zealand

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