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Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

Bodian, Nat G.

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program - New York, N.Y. : McGraw-Hill, 1995 - 403

Subjects--Topical Terms:
DIRECT MARKETING
TELEMARKETING
ADVERTISING DIRECT--POSTAL SERVICE

LC Class. No.: HF5415.126 / B624D

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Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

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