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Cases in strategic marketing management : an integrated approach

McDonald, William J.

Cases in strategic marketing management : an integrated approach - Upper Saddle River, N.J. : Prentice Hall, 1998 - 352

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--COMPUTER PROGRAMS
MARKETING--DECISION MAKING--COMPUTER PROGRAMS

LC Class. No.: HF5415.13 / M322C

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Cases in strategic marketing management : an integrated approach

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