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Managing cultural differences : strategies for competitive advantage

Hoecklin, Lisa Adent

Managing cultural differences : strategies for competitive advantage - Wokingham : Addison-Wesley, 1996 - 158

ISBN: 0201427702

Subjects--Topical Terms:
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT--SOCIAL ASPECTS
COMPETITION, INTERNATIONAL--SOCIAL ASPECTS--CASE STUDIES
INTERCULTURAL COMMUNICATION--CASE STUDIES

LC Class. No.: HD62.4 / H632M

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Managing cultural differences : strategies for competitive advantage

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