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Kotler on marketing : how to create, win, and dominate markets /

Kotler, Philip.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler - New York, N.Y. : Free Press, c1999 - 257 p. : ill.

Includes bibliographical references and index

ISBN: 0684850338

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / K674K

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