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Marketing moves : a new approach to profits, growth, and renewal /

Kotler, Philip.

Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee - Boston, Mass. : Harvard Business School Press, c2002 - 193 p. : ill.

Includes bibliographical references and index

ISBN: 1578516005

Subjects--Topical Terms:
MARKETING
TELEMARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF5415 / K674M

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Marketing moves : a new approach to profits, growth, and renewal /

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