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Normal view MARC view ISBD view

Marketing /

Charles W. Lamb

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 6th ed. - Australia : South-Western, c2002 - 751 p. + 1 CD-ROM

Includes index

Includes bibliographical references and index

ISBN: 0324125674 0324068611

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF5415 / L352M 2002

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