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Promotion and marketing for broadcasting, cable, and the Web /

Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein - 4th ed. - Boston, Mass. : Focal Press, c2002 - 274 p. : ill.

Includes bibliographical references and index

ISBN: 024080497X

Subjects--Topical Terms:
TELEVISION BROADCASTING--MARKETING
RADIO BROADCASTING--MARKETING
CABLE TELEVISION--MARKETING

LC Class. No.: HE8689.7 .M37 / P765 2002

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Promotion and marketing for broadcasting, cable, and the Web /

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