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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler - Milennium ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall International, c2000 - 718 p. : col. ill. - CRC series : modern mechanics and mathematics ; 2 .

Includes bibliographical references and indexes

ISBN: 0130156841

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / K674M 2000

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