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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1996 - 890 p. : ill.

Includes bibliographical references and index

ISBN: 0131257331

Subjects--Topical Terms:
MARKETING RESEARCH
MARKETING RESEARCH--METHODOLOGY

LC Class. No.: HF5415.2 / M343M 1996

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Marketing research : an applied orientation /

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