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Contemporary marketing wired /

Boone, Louis E.

Contemporary marketing wired / Louis E. Boone, David L. Kurtz - 9th ed. - Fort Worth, Tex. : Dryden Press, c1998 - 742 p. : col. ill.

ISBN: 0030185971

Subjects--Topical Terms:
MARKETING--CASE STUDIES
MARKETING--VOCATIONAL GUIDANCE

LC Class. No.: HF5415 / B666C 1998

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