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How come your brand isn't working hard enough? : the essential guide to brand management /

Cheverton, Peter

How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton - London : Kogan Page, 2002 - 180 p. : ill. - If you're so brilliant .

Includes index

ISBN: 0749437286

Subjects--Topical Terms:
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT

LC Class. No.: HD69 .B7 / C438H

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How come your brand isn't working hard enough? : the essential guide to brand management /

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