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Understanding business marketing and purchasing : an interaction approach /

Understanding business marketing and purchasing : an interaction approach / edited by David Ford on behalf of the IMP Group - 3rd ed. - Australia : Thomson Learning, 2002 - 488 p. : ill.

Includes index

ISBN: 1861527691

Subjects--Topical Terms:
INDUSTRIAL MARKETING

LC Class. No.: HF5415.1263 / U523 2002

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Understanding business marketing and purchasing : an interaction approach /

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