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Business to business marketing : analysis & practice in a dynamic environment /

Vitale, Robert P.

Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano - Australia : South-Western, c2002 - 534 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 0324072961

Subjects--Topical Terms:
INDUSTRIAL MARKETING

LC Class. No.: HF5415.1263 / V572B

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Business to business marketing : analysis & practice in a dynamic environment /

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