Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan - 7th ed. , international ed. - Upper Saddle River, N.J. : Prentice-Hall International, c2002 - 617 p. : ill. - CRC series : modern mechanics and mathematics ; 2 .
Includes bibliographical references and index
0130615064
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF1416 / K433G 2002
Global marketing management / Warren J. Keegan - 7th ed. , international ed. - Upper Saddle River, N.J. : Prentice-Hall International, c2002 - 617 p. : ill. - CRC series : modern mechanics and mathematics ; 2 .
Includes bibliographical references and index
0130615064
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF1416 / K433G 2002
